• web-aviso logo and digital marketing banner with a line-art silhouette of a man and a glowing abstract network of neural connections, representing AI SEO services in Liverpool

    AI first SEO that makes your business the answer

  • web-aviso is a digital marketing consultancy based in Formby, Liverpool, established in 2004. We specialise in AI Search Optimisation (AISO), Generative Engine Optimisation (GEO), SEO, content marketing, print design and self-publishing; helping UK and international businesses get found, chosen and cited in both traditional search and AI-powered answer engines including ChatGPT, Perplexity and Google AI Overviews.

    If you've asked ChatGPT or Perplexity about services in your sector and seen competitors appear while your brand is missing, you're not alone. The rules of online visibility have shifted. We help you show up — everywhere that matters.

  • Search has changed. Has your visibility kept up?

    AI answer engines like ChatGPT, Perplexity and Google AI Overviews now influence how buyers discover and shortlist businesses. Many established brands still rank in Google but are invisible to AI, because the content and data signals that power AI citations are different from traditional SEO. web-aviso bridges that gap. We combine AI-first strategies with proven SEO fundamentals so your brand is found, cited and trusted, wherever your customers are searching.

    572%

    Year-on-year increase in AI-referred sessions (2024–2025)

    3.2×

    More likely to appear in Google AI Overviews with structured FAQ schema

    14.2%

    AI-referred visitor conversion rate vs 2.8% from Google organic

    60%

    Of Google searches are now zero-click — AI answers content directly

  • SERVICES

    Everything your brand needs to lead in AI-era search

    Each service is built to be human-first and machine-readable, combining human, creative judgement and oversight first, with structured data, semantic content and AI-ready optimisation.

    AI Search Optimisation

    (AISO / GEO)

    Get cited by ChatGPT, Perplexity, Gemini and Google AI Overviews. We audit your AI visibility, build structured content and schema that LLMs can extract with confidence, and track your mentions across every major AI platform.

    • AI search audits
    • GEO strategy
    • Entity optimisation
    • JSON-LD schema
    • LLM citation tracking

    Digital Marketing Strategy

    Turn your expertise into authority content that humans trust and AI references. Strategy, blog production, competitor analysis and reputation management, all aligned to how your customers and AI tools actually ask questions.

    • Content Marketing
    • Blog marketing
    • Competitor analysis
    • Reputation management

    Self-Publishing Services

    Professional self-publishing from manuscript to market. You retain 100% of your rights and royalties. Director Steve Drury holds a personal publishing portfolio of over 100 titles, so our advice comes from direct experience, not theory.

    • Book cover design
    • Manuscript formatting
    • ISBN & POD
    • eBook conversion

    Search Engine Optimisation

    (SEO)

    Organic, local and technical SEO that ranks your business in Google and Bing and drives qualified traffic. We align traditional SEO with AI-first signals, so your authority compounds across both platforms.

    • Technical SEO
    • Local SEO
    • Organic SEO
    • Voice search
    • Google Business Profile

    Design, Print & Publishing

    Look credible online and in print. Brand design, brochures, signage and stationery that reinforce your digital strategy. Your brand doesn't only live on a screen, we ensure it's consistent and compelling wherever customers find you.

    • Content Marketing
    • Blog marketing
    • Competitor analysis
    • Reputation management

    Free Digital Marketing Audit

    Get an easy-to-understand visual report and prioritised action list. Our free audit tool checks your AI search visibility across ChatGPT, Perplexity, Google AI Overviews and Bing Copilot. No sign-up required. No tracking. No catch.

    • AI visibility check
    • No sign-up
    • Instant report
    • Free

  • WHY WEB-AVISO

    Why growth-focused businesses choose web-aviso

    20+ years of established expertise

    web-aviso was founded in 2004. That's over two decades of adapting to search algorithm changes, from the first Google updates through to today's AI-driven answer engines. Our experience is our edge.

    Genuine AI-first specialist

    Not a bolt-on service.

    We don't add AI as an afterthought. Our AISO and GEO services are built from the ground up to make your brand retrievable, citable and accurate across LLMs and AI answer engines.

    Human oversight

    With creative judgement.

    We use AI to accelerate research & optimisation, but every audit, strategy and asset is built with human expertise, so accurate content with strong EEAT signals that people & AI models trust.

    Solar-powered independent agency

    We operate from a solar-powered office in Formby. We deliver senior-level expertise without big-agency overheads, city-centre pricing or unnecessary intermediaries.

  • Areas and countries we serve

  • FAQ's

    Frequently Asked Questions - web-aviso

    What is web-aviso?

    web-aviso is an AI-first digital marketing consultancy based in Formby, Liverpool, established in 2004. We specialise in AI Search Optimisation (AISO), GEO, SEO, content marketing, print design and self-publishing. We serve SMEs and organisations across the UK and internationally.

    What is AI Search Optimisation?

    AI Search Optimisation (AISO), also called GEOor AEO, means optimising your online presence so AI tools, ChatGPT, Perplexity, Google Gemini, Bing Copilot and Google AI Overviews, accurately mention and recommend your business in their generated answers, rather than a competitor's.

    How is web-aviso different?

    web-aviso differs from other agencies in four measurable ways: 20+ years established (founded 2004); specialist AISO and GEO, not a bolt-on; human oversight on every deliverable for EEAT compliance; and a solar-powered, green-hosting model offering senior expertise without large-agency cost.

    What is GEO?

    Generative Engine Optimisation (GEO) structuresyour website content, schema markup and off-site authority so large language models can extract and cite your brand with confidence. GEO and traditional SEO are complementary: both are required for full search visibility in 2026.

    Do you work outside Merseyside?

    Yes. web-aviso serves clients across the UK and internationally. While based in Formby, Merseyside, all digital marketing and AI search optimisation services are delivered remotely and are fully effective regardless of location.

    Self-publishing — do I keep my rights?

    Yes, you retain 100% of your intellectual property rights, royalties and distribution control. web-aviso is a service provider, not a publisher. Services include manuscript formatting, cover design, ISBN, POD, eBook conversion and post-publication marketing. Director Steve Drury holds a personal portfolio of over 100 published titles.

    How long does it take to see results?

    Early signals from technical and structured data changes appear within 2–4 weeks. AI citation visibility in ChatGPT, Perplexity and AI Overviews typically shows measurable improvement within 60–90 days. Traditional SEO results consolidate over 3 - 6 months. All three timelines are tracked and reported as requested.

    Are your services suitable for small business and start-ups?

    Absolutely. We work with individuals and businesses of all sizes, from start-ups to large business and public sector agencies. We understand the unique challenges and budget constraints of small businesses and can create a tailored strategy that delivers a strong return on investment.

  • AI search optimisation, SEO and digital marketing consultancy. Formby. Liverpool. Est. 2004

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