Voice Search Optimisation

Optimising websites for search continues to evolve. As there had been a greater emphasis on mobile search optimisation vs desktop the past several years, the future of voice search optimisation techniques for devices are now becoming just as important, especially for some industries. Just as mobile search differs from desktop search. requiring different SEO tactics and strategy, voice has its own set of nuances that requires a different strategy and methods for optimisation.

Voice Search Intelligence

Voice Search is a function of a device that allows users to obtain search engine results through speech activation rather than by typing a search query. As the trend for voice command is embedded in more and more devices, so are search queries adapting to reflect the style of language used for the voice search.

The ease of voice search means that it is now used by all ages, so the scope for how it is used is vast. Infact, the greater it is used, the more that Google Voice Search and similar technologies are “learning” to recognise the voice commands and keywords. This means that, over time, Google learns not only the unique characteristics of your voice and the way you speak, but also your behaviours, browsing interests, and other personal information. Google is constantly also “learning” more about you as a consumer by analysing your browsing habits, shopping preferences, and other online behaviour - this is how Google provides tailored, relevant search results !

Voice Search Engine Optimisation Process

So, with the above in mind you may now be wondering how to go about adapting your website to being picked up in voice searches. Essentially if you are already using current SEO best practices, there’s very little you need to do differently. The downside is that if you aren’t using current SEO best practices, there will be a lot of work to do.

Firstly we would audit a site for voice search optimisation by revisiting local SEO basics.

We would also look at technical SEO aspects before working on a strategy with you. 

Chances are, if you’ve ever performed a voice search on your mobile device, then you were likely looking for a very specific piece of information: the address or opening hours of a business, the price of a specific product, whether a business offers a specific type of service etc. As such, it’s crucial that you bear 'user intent' in mind when structuring a website and content for voice, and one of the best ways to do this is by preemptively answering questions. (An FAQ page can benefit some businesses) This also means that some voice search query strings can be longer than typical keyword search queries too. 

Rather than seeing this shift in how people search as a challenge there are infact a number of positive strategies to help your voice search optimised presence, which could further improve your website ranking generically too ... You can ... 

We can undertake both local SEO and technical SEO audits on your website, plus run citation building campaigns. This will to help identify issues, optimise the site and help develop your search enging rankings to increase the potential of voice search indexing. Contact web-aviso today for an informed discussion. 

Voice Search Strategies

1. Re-optimise it for keyword rich answers. ...
2. Re-imagine and restructure your content. ...
3. Use conversational language for content. ...
4. Target long-tail keyword phrases. ...
5. Improve the loading time of the website. ...
6. Pay greater attention to mobile visitors. ...
7. Leverage Google My Business listings more.

One thing that is certain, is that voice search will continue to become more intelligent, responsive, and accurate. Its importance in digital marketing now is similar to that when businesses were told that they needed to make their websites ready for mobile., it’s also an incredibly exciting time to be in digital marketing as this field develops.

Click button below to read our article : How local business can get found by voice search