• web-aviso. SEO and Digital Marketing. Liverpool

    Level Up Your Marketing Skills or Unlock Your Digital Potential : Free Digital Marketing Courses and SEO Training For All Levels

    Free SEO Training & Digital Marketing Courses

  • Free SEO Training & Digital Marketing Courses

    While degrees hold immense value in various professions, consider this: Would you trust a dentist who learned their craft solely from YouTube videos to perform a root canal on you? Probably not. However, for certain fields, online learning can be just as effective, if not more so, than a traditional course curriculum – all at a fraction of the cost. Digital marketing is one such profession. Now, this doesn’t mean that earning a digital marketing degree lacks merit. Education is always beneficial, especially if it aligns with related fields like computer science, marketing, or communications. The digital marketing landscape, like many industries, remains in perpetual motion. It’s not just about competitors fine-tuning strategies to outpace you; it’s also about Google’s ever-evolving search algorithm. Depending on your objectives, certain digital marketing certifications can be a wise investment of your time and resources.

     

    The digital marketing world thrives on adaptability and continuous learning.web-aviso have prepared this list of free digital marketing courses ranging from foundational to advanced learning in part to assist staff who maintain an involvement with digital marketing aspects of a business website and are looking for course content provided by reputable organisations. As a digital marketing specialist it is critical to keep informed, updated and educated, especially as it is a technology related industry, and there is no replacement for ongoing learning and participation in such courses.

     

    If you have would like your course added to this resource or know of a valuable addition, do please contact web-aviso so that we can review before posting

     

    Best Free SEO Courses and Training

    Google / Open University
     
    Market goods or services online.
    Learn using a series of short video tutorials and knowledge quizzes.

     

    Find how to advertise using:
    • search engine optimisation (SEO)
    • social media
    • email
    • content
    • data insights
    Certificate of completion: Yes
    Total study time: 40 hours
    Study type: Self-paced
    Cost: Free
    Related jobs: Digital marketer, market research analyst, social media manager

    SEMRush

     

    SEMRUSH are reknowned for their professional digital marketing tools. To serve their users and audience better, they have created an academy with a number of free digital marketing courses. Their courses cover all digital marketing disciplines including:

    • SEO
    • Content Marketing
    • PPC
    • Affiliate Marketing
    • Social Media Marketing

    Registration is free and upon completion of the course and the exams, you get a certification. The course material includes both Video and text and all courses are taught by reputable digital marketing professionals. They cover both basic and advanced concepts and while some courses are specific on how to use SEMRUSH, there are courses that cover general concepts like SEO fundamentals, PPC fundamentals, technical SEO, and social media marketing.

    HubSpot

     

    Hubspot are reknowned within the digital marketing industry as developing a range of tools including CRM, SEO tools, content marketing, and sales. Their Online Digital Marketing Courses cover the following topics:

    • Inbound Marketing
    • Content Marketing
    • Email Marketing
    • Social Media Marketing
    • Contextual Marketing

    Registration is Free and you get a recognised certification upon completion of the course. Besides the above courses, they also offer a number of courses (without a certification) that cover Search engine optimisation, blogging, Facebook ads, and other online marketing channels.

     

    Neil Patel

     

    Alongside teaming up with the Digital Marketing Institute to provide a professional digital marketing industry qualification, the respected digital marketer Neil Patel, also provides a valuable resource of digital marketing and SEO training materials, some of which you need to pay for via other sites! The button link wil take you to a variety of free digital marketing training worksheets, templates, videos, ebooks, guides and more to help you grow your traffic, covering everything from :

    • SEO
    • Ecommerce
    • Content Marketing
    • Social Media
    • Online Marketing
    • Conversion Optimisation
    • and more ...
    Futurelearn / Accenture
    Find out how to grow your business or career using digital marketing.

     

    Learn about these marketing techniques:
    • display advertising
    • pay per click
    • search engine optimisation (SEO)
    • email marketing
    • targeting customers
    Certificate of completion: Yes
    Total study time: 4 hours
    Study type: Scheduled, no instructor
    Cost: Free
    Related jobs: Digital marketer, market research data analyst, social media manager

     

    LinkedIn
     
    Collection of resources covering different skills in digital marketing.

     

    Find out about:
    • Google Analytics and Google Ads
    • search engine optimization (SEO)
    • content marketing
    • social media marketing
    • email and newspaper marketing
    Certificate of completion: Yes
    Total study time: 27 hours
    Study type: Self-paced
    Cost: Free
    Related jobs: Digital marketer, market research data analyst, social media manager

     

  • Free SEO Courses

    If you have would like your course added to this resource or know of a valuable addition, do please contact web-aviso so that we can review before posting

     

    As a marketing and sales software development tool, HubSpot always thinks of marketers’ needs – and that includes its SEO Certification Course. It covers the basics of SEO, including evaluating your current site, building backlinks, and performing keyword research to improve search performance.

     

    Length: Under four hours for six total lessons.

     

     

    Another SEO software tools provider, Ahrefs, offers a free course for SEO beginners. This program starts from scratch, explaining why SEO is important and guiding participants through the basics of keyword research, page optimization, and beginning technical SEO to rank higher in search engines.

     

    Length: 14 lessons over 2 hours.

     

     

    Learn Local SEO the easy way. Learn local SEO. for free! Take your local SEO
    knowledge to the next level, and put theory into practice with BrightLocal Academy. Whether you work for yourself or for an agency, you'll learn how to
    boost rankings, get more search traffic, improve visibility, and more!

     

    A range of short courses from beginner to agency worker.

     

     

    Google SEO Fundamentals on Coursera designed by University of California Davis, will help you quickly get up to speed on the basics of SEO. It includes modules for on-page, off-page, and technical SEO, as well as keyword theory and how to conduct keyword research for improved rankings.

     

    Length: 4 modules, 29 hours to complete.

     

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