Print Design Liverpool. Digital Design Liverpool

Print design is all around us, often in ways we take for granted. Traditional business marketing still relies on print media to spread awareness of their brand. Print design also takes centre stage in industries like publishing, where a well-designed cover can make a huge difference in book sales.

web-aviso's Director Steve Drury, has had a progressive career spanning the graphic, marketing, print and digital media industry since 1987 : Learn more about web-aviso here

Print design is a subset of graphic design where the design is first created digitally then printed out. Print design is mostly used for branding and marketing purposes. Business cards, flyers, and packaging are all part of print design. Print design is the design that’s going to be printed on the physical printed media such as business cards, brochures or books, rather than digital spaces such as websites and online magazines. Graphic design in any form, whether freeform, print design or digital design is about communication, and using visual graphics to communicate a specific message to an audience. You may think of print design as just another avenue for reaching your audience and sharing your message - but it can also be used for greater visual and psychological tactics too.

It is understandable that you may think print design obsolete, but take a simple look around you - and you’ll realise that you’re surrounded by print design, which makes this area of graphic design particularly important to all industries efforts in brand marketing and advertising campaigns.

It’s important to understand that print design is also evolving alongside digital technology. With the advent of new technology that merges print design with the digital space, it’s clear that print design isn’t going to become irrelevant anytime soon. Advertisers want comprehensive campaigns that reach potential customers at all points — and that means a blend of digital and print advertising is likely to remain the most viable approach until another media is created and becomes mainstream.

Branding - business cards - stationary - logos - brochures - packaging - signs - labels - bags - T-shirts - billboard posters - book covers - book interiors - magazines - newspapers - occasion cards - invitations - calendars - posters - menus - typography - infographic design - digital magazines - digital brochures - interactive design - advertising design - social media design - web banner design - web graphic design.

Graphic design is used as a general term to define all kinds of designs that include the use of graphics.Print and digital design are subsets of graphic design but are different in their
implementation. Digital design is created to be used on digital platforms. This could be a logo for a website, social media graphics, or vector icons. Print design is created to be used for print publications. This includes newspapers, magazines, and flyers. The designing part is similar, the only difference between the two is the medium of the end-product. They share the common goal of communicating with a target audience, and the basic principles of design hold true for both print and digital mediums. However, creating print designs differs from digital designs in a few key ways. Print designers need to be experts at working within specific bounds and ensuring the final product is absolutely pixel perfect, this differs from digital design work because any mistakes and errors have minimal correction costs and can be easily fixed. Print design is costly in a way that digital design isn’t - an error on a printed job can cost up to thousands of pounds in lost material cost and require a full redo. There are hard fixed costs with printing design that don’t come close in digital. Print designers also have the added challenge of working with narrow parameters. There’s a limit to the size of a banner or business card, or to the number of words that will fit on a magazine spread. Print designers need to be aware of these boundaries at all times ... generative AI still has a way to go to match the skills of an experienced designer.